Noccela’s anti-theft tags show success with XXL

XXL protects their products throughout Finland with Noccela’s indoor positioning-based antitheft tags.  The sports retailer, who is the largest in the Nordics, now plans to expand their use of the tags. 

The new generation of anti-theft tags was initially tested in one store, and the results were tangible. “The Noccela-protected products have been left alone,” says Iiro Oravisjärvi, Operations Manager at XXL. “We’ve been using the alarm tags on certain easy-to-steal products, and the shrinkage of these products fell to a minimum during the trial,” Oravisjärvi continues.

The shrinkage caused by shoplifting is especially a problem for certain product categories. “Typically, professional thieves are interested in products with a good resale value. This means new seasonal products as well as branded products. XXL sells both of these,” clarifies Toni Stenström, Sales Manager at Noccela, in a press release. He says the cooperation with XXL has been smooth. “XXL is an agile player that’s able to recognize the opportunities in new things and identify their results,” Stenström says.

Noccela’s growth has been fast. Founded in 2014, it has grown to be a company with more than 20 employees through two rounds of financing, and it is now aiming to take its solution abroad.

“I have been discussing this at our main office in Norway too, and the other Nordic countries have indeed been following the development of our shrinkage with great interest,” adds Oravisjärvi of XXL.

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