Norwegian startup sold to payment giant

One of the biggest payment companies in Sweden, Bambora, has bought the Norwegian startup dSAFE.

dSAFE was created in 2009 in Trondheim by four engineers and has now more than 5000 customers in the North, such as XXL sport & Villmark, Bunnpris, Expert, Gmax, and Euronics.

“From the beginning our main focus has been to offer the best possible experience for both our customers and stores. Together with Bambora we can realize our innovative solutions and integrate them in Bambora’s global proposal,” says Daro Navaratnam, CEO, dSAFE.

dSAFE has developed a digital platform which helps salesmen analyze sales- and customer data and determine which times sales wax and wane and which customers are most lucrative. dSAFE uses this information to develop different types of loyalty programs, which can contribute to strengthening customer relations and profitability. Through this solution, the company can also store e-receipts, which are automatically sent when a purchase is made.

“In order to succeed, whether you’re the small flower shop on the corner, the big coffee chain or the expansive Internet Company you need to understand your customers. Through the acquisition of dSAFE we are able to offer stores and sales outlets all over the world this knowledge and at the same time help them to increase their sales,” says Johan Tjärnberg, CEO, Bambora Group.

Bambora is owned by the investments company Nordic Capital and is a merger of Samport (terminals and payment solutions), MPS (app for loyalty program), ePay (payment gateway), DK Online (terminals), Key Corp (terminals), and Euroline (card reader). According to, Bambora is Sweden’s biggest payment company with 3 million transactions a year of which 50% happens online.

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